Transportation

 

Workforce Mobility Team

Who we are

The Workforce Mobility Team (the Team) is available to assist you and your business with connecting workers to jobs in Southeastern Wisconsin. The Team has been developed cooperatively by the Regional Transit Leadership Council and the Southeastern Wisconsin Regional Planning Commission in response to concerns from employers in the Region who experience challenges retaining and attracting workers as a result of those workers having limited or no commuting transportation options.

What we offer

Our goal is to increase residents’ access to jobs and businesses’ access to workers by coordinating workforce transportation efforts regionally and supporting the implementation of innovative solutions across the seven-county Region. Our services are summarized in this brochure.  The Team is ready to:

  • Discuss your workforce transportation needs and concerns;

  • Provide you with information on current transit services in Southeastern Wisconsin;

  • Research and share with you national, regional, and local workforce transportation best practices;

  • Identify workforce mobility options that may benefit you and your employees;

  • Help you implement a particular workforce mobility solution for your business or group of businesses; and

  • Serve as a coordinator between multiple workforce mobility efforts throughout the Region.

Sample Workforce Mobility Options

There are a variety of workforce mobility strategies used nationally and locally that the Workforce Mobility Team may recommend based on your needs. In some cases, workforce mobility strategies may involve the entire “door-to-door” commuting trips between workers’ homes and their workplaces. In other cases, the strategies may involve a portion of workers’ commuting trips—typically the “first and last mile” trips between existing public transportation services and the workers’ homes and workplaces. A sample of potential strategies that could be sponsored by a single employer, a group of employers, or a public-private partnership are described below.

  • Shuttle buses providing “last mile” transportation between transit stations and participating businesses. An example is the Shuttle Bug Program, which is a public-private partnership between businesses and transit operators in suburban Chicago that serves nearly 1,000 daily riders on 13 routes.

  • A partnership with a Transportation Network Company (e.g., Lyft, Uber) providing subsidized trips within a certain geographic area. The Pinellas Suncoast Transit Authority partners with Uber to address “last mile” transportation needs through their Direct Connect program. The Transit Authority pays the first $3.00 of the trip within a designated zone to or from a series of bus stops.

  • Vanpools, buses, and ridesharing providing workers long-distance, point-to-point commuting options. For example, for nearly 20 years Allen Edmonds, located in the City of Port Washington, has contracted with a private transportation provider to offer a commuter bus service to its employees living in the City of Milwaukee. In addition, Wisconsin’s RIDESHARE program provides a free web-based tool for commuters to find and share rides with individuals with similar commutes and work hours.

  • A series of strategies to encouraging the use of alternative travel modes or times of travel, known as travel demand management (TDM). TDM typically involves providing information and incentives to encourage the use of transit, carpools, biking, and walking. These measures can be implemented by local and State governments, as well as by businesses.

Longer-term options that the Team and businesses may consider include the following:

  • Transportation Management Associations, organized by a group of employers, allow members to collectively advocate for, and pool their resources to support, a variety of workforce mobility strategies. The Transportation Management Association of Lake-Cook, a not-for-profit business association, has provided commuting options in suburban Chicago for nearly 20 years, including the Shuttle Bug Program, which provides shuttle services between Metra stations and participating employers.

  • Employer-sponsored commuter programs include efforts initiated by businesses to encourage employees to travel to work by carpooling, transit, walking, or biking, as opposed to driving alone. As an example, Seattle Children’s Hospital developed and marketed an incentive program to reduce drive-alone trips that includes a commute tracking website, a shuttle bus program, and an overhaul of their parking system that incentivizes employees’ use of modes of transportation other than driving alone. As a result of the program, the drive-alone rate of the hospital’s employees fell from 73 percent in 1995 to 38 percent in 2010.

  • Applications for mobile devices are evolving rapidly to integrate all available transportation options, such as transit, bike-share stations, and ride-hailing services, into one mobile app with a single-point payment system. Current examples of areas that have implemented these services, or are exploring them, include Helsinki, Finland, Contra Costa Transportation Authority in Northern California, and Dallas Area Rapid Transit. The Team will continue to monitor and report on these developments for the interested parties.

Contact Information

For more information or to arrange a meeting to discuss your workforce mobility challenges, please contact us:

Email: mobility@sewrpc.org

SEWRPC Workforce Mobility Team contacts:

  • Eric Lynde, Chief Special Projects Planner, (262) 953-3222

  • Ethan Johnson, Senior Engineer, (262) 953-3216

  • Jennifer Sarnecki, Principal Transportation Planner, (262) 953-3202

 

 

 

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Contact Us

Southeastern Wisconsin Regional Planning Commission

 

W239 N1812 Rockwood Drive
P.O. Box 1607
Waukesha, WI 53187-1607

 

Monday - Friday
8:00 a.m. - 4:30 p.m.

 

Phone: (262) 547-6721
Fax: (262) 547-1103
E-mail: sewrpc@sewrpc.org

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